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our team
New Life is proud to bring to each client the resources, talents and expertise of a knowledgeable team of professionals. Our team provides industry-specific insight, information, guidance, direction and strategies that work not only in principle but in practice. At New Life we are unified in our efforts and our intention to create, market and support senior housing communities that are a reflection of our caring while setting the standard for senior-aware communities and lifestyles. With a reputation for integrity and innovation, we work in partnership with our clients to create a mutually successful outcome.
our staff
• DeWayne McMullin - President
• Mary McMullin - President
• Maureen Anderson - Senior Vice President of Marketing
• Michele Gabriel - Director of Finance
• John Gray - Consultant
• Josie Kingsley - Consultant
• Linda McMenamin - Director of Marketing Services
DeWayne McMullin
President
Years in Senior Living: Since 1982. I began my senior living journey 28 years ago at John Knox Village. After several years as a CPA at Ernst & Whinney, I returned to senior living operations at United Methodist Homes of New Jersey, Presbyterian Homes and Services of New Jersey, and Southern California Presbyterian Homes.
Areas of Responsibility: The whole package - operations, budget, long-term planning, accounting, financial feasibility, insurance, organizational restructuring, and risk management to name a few areas. My broad history in many different aspects of senior living has afforded me an extensive base of knowledge that I am able to put to use everyday on behalf of New Life and our clients.
Educational Background: I have a life long love of learning and received two under-graduate degrees in business from the University of Maine, an M.B.A. from Syracuse University, and an M.A. in Gerontology from the University of Southern California.
Leisure Time: When time permits, I am a wine enthusiast, soccer referee, USC fan, margarita consumer, woodworker and licensed pilot. I enjoy spending time with my wife Mary and our children, Connor, Leslie and Dawn.
Mary McMullin
President
Years in Senior Living: Since 1987.
Areas of Responsibility: Marketing, client relations, managing New Life
What intrigues me about senior living: No two days are the same. Our field incorporates all the multi-dimensional aspects of human lives as well as the creative fields of architecture and design, the technical fields of health care and regulatory compliance, and the functional fields related to hospitality and service delivery. You have to love to multi-task to love senior living. I feel that we absolutely offer solutions and a better standard of living because of the engagement, social life, and safety net that is the underlying intangible of what we create.
Educational Background: B.A., Drew University, Madison, NJ
Leisure Time: My creative time is spent with family and friends, primarily volunteering and cooking. We live in an active community where involvement is expected and we specifically chose this community for that. I would say that whether for work or personal life, community is my passion.
Maureen Anderson
Senior Vice President of Marketing
Years in Senior Living: Since 1997.
Areas of Responsibility: I have more than 30 years experience in sales, management and development. I took these skills and made a career change to the Senior Living Industry 12 years ago. It was the best move I ever made. I love what I do. Working with seniors is truly inspirational. I have met so many wonderful and interesting people. Playing a small role in helping to improve their lives is really an honor. I started as a marketing director for Long Island's first Lifecare community and have since been instrumental in planning, developing and marketing oversight of a number of start-up communities on a national level. I have also been involved with repositioning and turn-around for many existing communities, many of them facing serious census problems.
I have served on the Board of Directors for numerous service organizations and sat on the Retirement Housing Subcommittee and Task Force of the NY Association of Homes and Services for the Aging. My first love and real strength however, is working closely with a sales team to ensure their success through training and commitment necessary to meet aggressive goals that often times are challenging, especially in a tough economy.
Educational Background: I went to Gwynedd Mercy College in PA and finished at Stony Brook University in NY.
Leisure Time: I enjoy spending my spare time with family and friends, especially my new granddaughter. I also love tennis, golf, walking, reading, the beach and so much more. Dining out and traveling are high up on my list as well.
Ursula Birrer
Administrative Assistant
Years in Senior Living: Since 1997.
Areas of Responsibility: I answer the main telephone line in the New Jersey office and greet guests. I am responsible for maintaining schedules, distributing mail, assigning conference call numbers, making travel arrangements, and supporting every department at New Life. I also make all the arrangements for New Life Staff to attend trade shows.
Educational Background: High School Graduate – Member of National Honor Society.
Leisure Time: In my spare time I enjoy scrap booking and spending time with my family and friends.
Bonnie Cohen
Executive Director - RiverMead
Years in Senior Living: Since 1980.
Areas of Responsibility: I manage a Lifecare continuing care retirement community, located on fifty-four scenic acres in Peterborough, NH. We provide gracious living, lifestyle programs and health care to over two hundred seniors. In the past, I have been an administrator of skilled care nursing facilities, an adjunct professor in the field of hospitality management, and the executive director of a visiting nurse association. I am on the board of directors of a regional affiliate of AAHSA and chair of the affiliate's state legislative committee. I am also an active member of the local Rotary Club, which is both a privilege and a responsibility.
Educational Background:
I have a bachelor's degree from Washington University in St. Louis, MO. I then completed a program in hospitality management at Oakton Community College in Des Plaines, IL. I continued my education by obtaining a Master of Arts degree in management at Webster University's Highland Park, IL campus.
Leisure Time: I enjoy reading novels and traveling. I guess I'm an escapist. I've visited nearly every state, most Canadian provinces, two Caribbean islands, England, France and Italy. Whenever possible, in a new city, I tour a senior living community. We all appear to do the same thing, but it is amazing how many different ways there are to do it!
Susan Devers
Director of Finance and Human Resources
Years in Senior Living: Since 1999.
Areas of Responsibility: As Director of Finance and Human Resources, I manage the day-to-day financial responsibilities for New Life, in addition to human resource policies and procedures. My experience extends out into the field - coordinating payroll and benefits for employees who are at off-site locations marketing New Life development projects across the country. Along with New Life's CFO, I support the management and monitoring of the organization's fringe benefits programs. Before joining the New Life team, I worked as an accountant for a major CPA firm in Langhorne, PA and as comptroller at a law firm in Philadelphia.
Educational Background: Community College of Philadelphia
Leisure Time: In my spare time, I enjoy hiking, biking, rollerblading, sailing, cooking, skiing, reading, dining out, dining in, sewing and shopping.
Susan Froyd
Project Development Manager/Office Manager
Years in Senior Living: Since 1995.
Areas of Responsibility: I enjoy the diversification my position entails, whether it be managing and organizing the corporate office, providing IT services, facility licensing and regulatory compliance, assisting with due diligence for project financing, compiling results for Staff and Resident surveys for management clients, and any other duties as may be needed.
Educational Background: I graduated Magna Cum Laude with a BS in Elementary Education from Temple University in Philadelphia, PA.
Leisure Time: Jewelry making, writing, people watching, outdoor activities, and being a part of my children's lives. I look forward to traveling to places off the beaten path.
Michele Gabriel
Director of Finance
Years in Senior Living: I've been with New Life since July of 2006. Prior to coming to New Life, I was a Manager in the financial feasibility senior living practice since 1999.
Areas of Responsibility: I spend most of my time in front of my computer running financial projections and writing feasibility studies to support the development team and/or to provide support for operational review recommendations.
Educational Background: I am a graduate of King's College in Wilkes-Barre, PA and have Bachelor's of Science degree in Accounting and a Master's of Science degree in Health Care Administration with a concentration in Long Term Care.
Leisure Time: I love the Boston Red Sox, reading, camping, hiking, canoeing and spending time with my family and close friends.
John Gray
Consultant
Years in Senior Living: Prior to joining New Life in 1996, I spent more than 20 years in the management of not-for-profit retirement communities, health care senior living and human service organizations.
Areas of Responsibility: As a senior member of the New Life development team, I have overseen the planning and development of numerous retirement communities around the country. With knowledge in financial and operational management, projects creating new communities and expansions of existing communities move seamlessly from development to operations. I am an experienced nursing home administrator and certified as a Fellow in the Retirement Housing Professional program by the American Association of Homes and Services for the Aging. I also serve as an evaluator for the Continuing Care Accreditation Commission.
Educational: I received my Bachelor of Science Degree in Business Administration from LaSalle University, and Masters Degree from Widener University.
Leisure Time: These days, I love spending as much time as I can with my grandkids.
Chuck Kelly
Director of Finance
Years in Senior Living: Since 2002.
Areas of Responsibility:
Marketing and advertising is my area of expertise... along with organization, scheduling and multi-tasking. I support the senior consulting staff and work on a wide variety of projects within the marketing department on a daily basis. One day I'm creating a comprehensive media plan, the next day I'm coordinating a groundbreaking event for hundreds of guests. Day-to-day I am responsible for overseeing marketing and advertising campaigns and timelines, project trafficking, assisting with campaign development, buying media space, ad placement, contract negotiation, copywriting and proofreading. I also work closely with designers on layout, design, website development and SEO strategies. I like to touch base with clients on a daily basis to ensure all of their needs are being met and to help answer any questions that may arise.
Educational Background:
Bachelor of Science in Accounting from LaSalle University.
Masters Degree in Business Administration from LaSalle University.
Leisure Time:
My free time revolves around the hectic schedule of my family, but I am an avid reader who enjoys primarily history because how can we figure out where we are going if we don't know where we've been?
Josie Kingsley
Consultant
Years in Senior Living: Since 1975.
Areas of Responsibility: Understanding what older adults want today is one of my strengths. Over the past 30 years, I have worked with the Depression-era, the GI Generation and now the Silent's. Being on the edge of the baby boomers, I truly understand the differences in generations. My experience includes serving on Boards of Directors, leading the marketing department at New Life, serving as the Executive Director of the Pennsylvania Assisted Living Association, and consulting many profit and not-for-profit providers in market research, marketing and sales direction. My experience also includes start up marketing, turn-around projects, repositioning, marketing audits, sales training and more.
Educational Background: I went to Beaver College in Pennsylvania and received my Bachelor of Science Degree.
Leisure Time: I don't have a lot of free time, but when I do, I spend it with my family and friends. My goal this year is to sharpen my photography skills, take up kayaking, and audit courses in history and drama.
Mike Maloney
Executive Director - Fox Run at Orchard Park
Years in Senior Living: Since 1975.
Areas of Responsibility: Overall operations of Continuing Care Retirement Community, personal focus on resident empowerment and customer service culture; multiple community start ups and turnaround of troubled facilities.
Educational Background: Niagara University.
Leisure Time: I could tell you that I am a world class kick boxer and that my passion is mountain climbing. That however would be a lie!
I am however a workaholic; my passion in life is ensuring top level service for my residents and creating a supportive workplace culture that reflecting a community of caring people. I love to spend my 'free' time with my family which includes the four of the smartest, most adorable grand kids on earth. I also enjoy being the ever optimistic Buffalo Sabres and Bills fan. There is always plenty to talk about with their latest efforts.
Frank Mandy
Principal
Years in Senior Living: Since 1983.
Areas of Responsibility: I am responsible for a variety of business development, planning and project development activities as part of the development team. I have worked with not-for-profit organizations in developing new continuing care retirement communities and in repositioning existing campuses. I have been a frequent presenter at state and national conferences, speaking on development, sustainability and "green" projects, public policy topics, senior housing issues, managed care, and social accountability.
Educational Background: I have a Masters Degree in Public Administration from the Rockefeller College of the State University of New York at Albany, plus a Bachelor of Science Degree in Economics and Political Science from the State University of New York, College at Oneonta.
Christina Mazzio
Marketing Services Manager
Years in Senior Living: Since 2005.
Areas of Responsibility: Marketing and advertising is my area of expertise... along with organization, scheduling and multi-tasking. I support the senior consulting staff and work on a wide variety of projects within the marketing department on a daily basis. One day I'm creating a comprehensive media plan, the next day I'm coordinating a groundbreaking event for hundreds of guests. Day-to-day I am responsible for overseeing marketing and advertising campaigns and timelines, project trafficking, assisting with campaign development, buying media space, ad placement, contract negotiation, copywriting and proofreading. I also work closely with designers on layout, design, website development and SEO strategies. I like to touch base with clients on a daily basis to ensure all of their needs are being met and to help answer any questions that may arise.
Educational Background: I have Bachelor of Science degree with a concentration in Marketing from Rutgers University.
Leisure Time: In my spare time I enjoy working out, spoiling my puppy Harry the K, dining at new restaurants, and spending time with my boyfriend John, my family and friends. I also enjoy trips to the beach, traveling and rooting for the Philadelphia Phillies and Eagles.
Linda McMenamin
Director of Marketing Services
Years in Senior Living: Since 1998.
Areas of Responsibility:I am the go-to-gal of New Life. If something needs to be done- I'll find a way to make it happen. Creativity, organization, writing and computers are my specialties. Supporting our clients with their marketing needs, each day brings something different. I can be working on a variety of projects from designing marketing collateral and ad campaigns, conducting market research, fine-tuning reports and presentations or planning events. My day to day includes directing clients' marketing campaigns, placing ads, writing & editing copy, and working with designers. I love solving problems and coming up with innovative solutions that surpass expectations - our clients' and my own!
Educational Background: I graduated from Scripps College in Claremont California with a BA in Environmental Studies.
Leisure Time: When not working, I love spending time with my dogs Buzz and Bijou and my 2 cats. I'm an active volunteer at the Humane Society and enjoy working to improve the lives of homeless animals. Cooking, supporting friends' restaurants, reading, movies and going to the beach- any beach- are other favorite pastimes! I've lived in California for 12 years but I'm a Philly girl at heart and I try to visit my family regularly. (I've got to get my cheese steak and birch beer fix!!)
Susan Dickson Moyer
Vice President of Management Services
Years in Senior Living: I have been helping new and existing senior housing organizations successfully meet both marketing and operations goals since 1990. I was appointed a consumer member of the CT State Board of Examiners for Nursing where I served four years and have also served as board member of the CT Assisted Living Association.
Areas of Responsibility: Marketing/Sales and Operations Support for New Life clients in the northeast. Developing and coaching strong teams utilizing a collaborative work environment and an action oriented plan are my areas of expertise.
Educational Background: Masters of Science in Healthcare Management, Executive Program, Rensselar Polytechnic Institute in Hartford, CT.
Leisure Time: I love to spend time with my large and extended family. I split my time between my home with Ron in Amherst, MA and my cottage on West Hill Lake where the family theme is "Making Memories." I am also an accomplished photographer and video producer.
Julianne Powdrill
Director of Marketing Services
Years in Senior Living: Since 1994
Areas of Responsibility: Writing is a big part of my job at New Life – newsletters, brochures, advertisements, media sound bytes and more. I work with New Life clients on a wide variety of marketing projects, design media campaigns, help conduct focus groups, arrange for seminars and special events – a behind-the-scenes specialist, really. A day in my world can include coordinating ad creation, collateral and direct mail; conducting marketing research, including market feasibility studies and survey and focus group analysis; assisting with office selection and planning, recruitment and budget development; and interfacing with printers, event planners, guest speakers and more. Facilitating the owners of New Life and assisting with management of the West Coast office fall under my jurisdiction as well.
Educational Background: I graduated with honors from California State University, Northridge, with a bachelor's degree in anthropology, which sounds far from practical, but it afforded me a great foundation in writing, research, analysis and critical thinking.
Leisure Time: Time away from New Life is spent with family and friends – chauffeuring my son and daughter to various sporting and social events, dining and socializing with good friends, reading, gardening, volunteering on school committees and serving as associate host for a blues radio show. Summer will find me camping at a beach near Santa Barbara and come winter, I'll be browsing in book stores for hours.
Cynthia Rozenberg
Executive Director - Woodland Pond
Years in Senior Living: Since 2009 with New Life. I participated in the development of Woodland Pond on behalf of the sponsor since 2002.
Areas of Responsibility: I am ultimately responsible for operations at Woodland Pond. I work with a terrific executive staff to provide services and amenities for our residents. I work with our wonderful residents to understand their needs and preferences and how our staff can assist them to further their goals and desires while adhering to our budget. I try to keep lines of communication open and providing a locus of coordination of efforts.
Educational Background: I have a Masters in Business Administration in Health Care Administration from University of Houston/Baylor College of Medicine and a Bachelors degree cum laude from Brandeis University where I double majored in Psychology and Politics.
Leisure Time: I enjoy my family and I am blessed that we live close to each other. I love all kinds of travel including seeing cultural sights, historic places, and photographing natural beauty. I am an avid reader - a book and a beach is heaven to me, and I love the opera, ballet and a wide range of music.
Sarah Schrader
Accountant
Years in Senior Living: Since 2006.
Areas of Responsibility: I am responsible for accounting and financial reporting of various development projects including, but not limited to:
- Preparing monthly, quarterly and annual financial statements for board meetings, bondholders, trustees and letter of credit banks.
- Processing bond funding requisitions.
- Analyzing budget-to-actual variances and project cash flow availability for multi-phased projects.
- Providing full-charge bookkeeping and accounting services for numerous off-site projects.
- Acting as liaison between the development team and remote marketing offices.
- Preparing audited reports and other supplemental annual filings.
Educational Background: I attended the University of Tulsa in Oklahoma studying exercise physiology.
Frank Troy
Vice President of Planning and Finance
Years in Senior Living: Since 1994.
Areas of Responsibility: Financial analysis and modeling of existing and proposed senior housing communities, serve as CFO for NLMD management client.
Educational Background:
- Bachelor of Science, Accounting major –
University of Scranton, Scranton, PA - Master of Business Administration, finance major –
Fairleigh Dickinson University, Rutherford, NJ - Licensed by the Commonwealth of Pennsylvania as a Certified Public Accountant
Leisure Time: Member of the American Institute of Certified Public Accountants and the Pennsylvania Institute of Certified Public Accountants, Serves on board for trustees of a not-for-profit water system in northern New Jersey
Edward Truscelli
Vice President of Project Development
Years in Senior Living: I've been with New Life since 2007; prior to New Life, I served as Vice President of Planning and Development for 11 years for a large, multi-site, not-for-profit senior living provider.
Areas of Responsibility: Because of my not-for-profit service background and my professional training in architecture, problem solving and strategic planning, I'm sensitive to the mission focus and operational goals of not-for-profit organizations and comfortable partnering, collaborating and communicating with a variety of stakeholders to realize creative and effective solutions in the development of new senior living communities, the repositioning of existing communities and senior living strategic planning. In my leadership role, I coordinate and manage the team and its resources through the variety of planning, financing, marketing, design and construction processes that can be involved in helping organizations evaluate, plan, improve and grow their physical plant assets.
Educational Background: I was fortunate to experience the best of what the "city" and the "country" can offer during the course of my college and post graduate studies. I attained a Bachelor of Arts degree from Columbia University in New York City and later a Master of Architecture degree from the University of Virginia Graduate School of Architecture and Planning in Charlottesville, Virginia.
Leisure Time: In my spare time, I enjoy traveling, hiking and sports with my family and volunteering my time to help the efforts of local affordable housing and social service organizations.
Jeremy Vickers
Senior Vice President of Management & Development Services
Years in Senior Living: Since 1985.
Areas of Responsibility: My primary responsibility is to develop start-up continuing care retirement communities and "reposition" existing communities to meet the changing demand of the marketplace. However, I also provide consultation on strategic planning, SOAR analysis and other management services. My background includes: acute, sub-acute, long-term care and retirement living administration. Before joining New Life, I began my healthcare career as a CNA in skilled nursing center and finished as the CEO of a high quality senior living community. In addition to my professional work, I have spent some of my "leisure time" as a volunteer and board member of several not-for-profits and as a faculty member of a graduate school program. Since joining New Life, my goal has been to coalesce all that I have learned about senior living to help not-for-profits develop new programs, services and communities for today's seniors.
Educational Background: Bachelor degree in Economics from Hartwick College (Oneonta, NY); Masters Degree in Health Services Administration from Sage Graduate School (Albany, NY). Licensed Nursing Home Administrator: New York and Connecticut.
Leisure Time: I am an avid golfer, yet I have discovered that the more I play the worse I get! My wife runs a book club and feeds me her favorite novels for my cross country trips. My wife and I have three wonderful children.
Diana Warren
Director Marketing Services
Years in Senior Living: Since 1993.
Areas of Responsibility: I provide marketing support to clients primarily copy writing services and design direction for all collateral materials including websites, brochures, newsletters, direct mail campaigns, press releases and advertising campaigns.
Educational Background: Brookdale Community College, Stuart School of Business, Rutgers School of Social Work Gerontology Certificate Studies, Assisted Living Administrator Training, Health Choices Holistic Massage School, Certified Eden Energy Medicine Practitioner.
Leisure Time: In my spare time I love helping people. I am a Licensed Massage Therapist and Certified Eden Energy Medicine Practitioner. I also teach introductory courses in energy medicine and sensory energetics.
Skip West
Vice President of Construction Services
Years in Senior Living: Since 1998.
Areas of Responsibility: Design and Construction oversight.
Educational Background: BA Architecture, University of North Carolina. BS Construction Management, Drexel University.
Leisure Time: My family consists of my wife Jackie, son Charlie, and dog Cody. We are a sports minded family with a special interest in UNC Basketball.
Sara Wise
Marketing Analyst
Years in Senior Living: Since 2003.
Areas of Responsibility: What can I say, I enjoy data, and I've found my home in market research. From determining the primary market area for a project to analyzing survey data, I'm as happy as can be with the statistics. I'm the person to see when you need a market feasibility study, marketing audit, competitive analysis or focus group research. I also share my love of data by presenting at state AAHSA conferences.
Educational Background: I have an MBA from La Salle University with concentration in marketing. My undergraduate degree is a Bachelor of Science in Business Administration with a specialization in Marketing from Rowan University.
Leisure Time: From lazy days reading a book or watching TV (on DVD, no commercials!) to indoor rock climbing and attending country music concerts, my hobbies run the gamut. Fun times with friends include movies, board games and dinners out.
